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Resume

This is a living document of the experiences, accomplishments, and skills I have gained throughout my professional and academic career.

Work
Experience

UMF Medical

Jan 2024 - Present

Marketing Coordinator

  • Develop and schedule engaging social media content to increase brand awareness on digital platforms and track metrics to analyze trends and performance, increasing the company’s social media presence by 868%

  • Research and monitor shifting market and social media trends to strategically develop and distribute content, allowing the company to spearhead discussions around current topics

  • Assist in developing a new refurbished product program by creating a process for documenting and tracking products for use by the Marketing department.

  • Work interdepartmentally with members of our Engineering department to ensure product manuals are up to date, accurate, and relevant by proofreading and editing the manuals to increase customer satisfaction

  • All responsibilities listed in the Marketing Assistant position

Aug 2022 - Jan 2024

Marketing Assistant

  • Researched and wrote timely content for blog articles, infographics, video scripts, and more to provide our customers with up-to-date information.

  • Conducted comprehensive research to gain insights into products, target audiences, and marketing dynamics to optimize market strategies

  • Developed User Personas to enhance the Marketing department’s understanding of target audiences and improve messaging

  • All responsibilities listed in the Marketing and Communications Intern position

May 2022 - Aug 2022

Marketing & Communications Intern

  • Conceptualized and implemented a targeted marketing campaign aimed at showcasing our product portfolio

  • Developed and distributed internal communication matters using digital announcement boards posted around the building

Jul 2023 - Jul 2024

Johnstown Walk of Hope

Marketing Intern

  • Plan, create, and post social media content, ensuring appropriate timing and themes, to increase brand awareness

  • Draft grant proposals, scholarship offers, and flyers for various aspects of the organization to raise awareness and funds.

University of Pittsburgh at Johnstown
Oct 2023 - Dec 2023
Peer Tutor
  • Aid students in understanding and retaining learning materials and provide support in completing homework assignments

  • Track and submit timesheets weekly

Lowe's

May 2021 - Aug 2021

Overnight Receiver/Stocker

  • Demonstrated excellent teamwork skills with staff members involved in receiving and stocking through communication and collaboration to reach a common goal

  • Enhanced my time management skills by following time limits for stocking products

  • Stocked and rotated products

Goodwill Industries

Feb 2020 - July 2021

Team Lead

  • Created a positive workspace for employees through communication, training, and development coaching

  • Promoted to a leadership position in recognition of strong work ethic and exceptional customer service

  • Handled customer requests and complaints accordingly

Education

University of Pittsburgh
Bachelor of Science in Marketing

GPA: 3.37

  • Minors in Communication and Writing

  • Dean's List: Fall 2020, Spring 2022, Fall 2022, Spring 2023

Relevant Courses

  • Integrated Marketing Communication

  • Social Media War Room

  • Graphic Design

  • Visual Communications

  • Marketing Tools and Analytics

  • Marketing Research

Perspective Graduation

Date: Dec 2023

Honors, Certifications, and Activities

Inducted 2023

March 2023

Fall 2022 - Fall 2023

2018 - 2019

Beta Gamma Sigma - International Business Honor Society 

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Google Ads Certification

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The Business Club

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Highschool Highlights writer for The Daily American newspaper

Software Skills

  • Adobe Creative Cloud

  • Microsoft Office 365 Suite​

  • Google Workspace

  • Asana

  • Canva

  • Sony Vegas

  • Wix.com

  • Facebook

  • LinkedIn

  • Instagram

Phone

814-341-6458

Follow Me

  • LinkedIn

© 2023 By Kaitlyn Carney.
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